Majid  Al  Futtaim selects RELEX tech for Carrefour on-shelf inventory project

Majid  Al  Futtaim, which owns and operates shopping malls, retail, and leisure establishments in the Middle East and North Africa, has announced a partnership with RELEX Solutions.

RELEX’s automated planogramming solution will be implemented at Carrefour’s 350 stores across 17 countries that are part of Majid Al Futtaim Retail’s portfolio.

Initially, the tech will be rolled out to stores in the United Arab Emirates. It will be expanded to Majid Al Futtaim’s other markets as the project continues.

The leading shopping mall, and retail and leisure pioneer, @MajidAlFuttaim, selects RELEX to optimize on-shelf inventory across 350 Carrefour stores in the Middle East, Africa, and Asia. #retail #technology https://t.co/TRkE5d0FKY
— RELEX Solutions (@RelexSolutions) June 17, 2021

“We are excited to support Majid Al Futtaim in their mission to improve the Carrefour customer experience through localised assortments,” says Bertrand Henry, Senior Account Executive at RELEX Solutions.

“We look forward to accompanying them in their journey toward automated and unified planning processes.”

AdTech

Majid Al Futtaim recently implemented new advertising technology at its Carrefour UAE business.

It says that, as a result, website and smartphone app customers will receive the most relevant and appealing advertised promotions.

In addition, end-to-end tracking, measurement and reporting tools and metrics, give participating suppliers a better understanding of individual consumer interactions.

Consumer goods brand La Vache qui Rit utilised the AdTech with Carrefour and lays claim to a 46% online sales uplift, benefiting from a 1.5x improved click-through-rate.

Over 15 household brands have adopted the solution, including Rainbow, Nutella, Beko and Kiri, achieving an average sales uplift of 30%.

Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail, says: “This new technology is changing how brands connect with their audiences and how advertisers and publishers interact with each other.”

“By investing in AdTech solutions, Carrefour makes wiser content placements that effectively position supplier brand advertisements when and where they are needed most on our e-commerce platforms.”

“The results are clear; with a three-fold increase in the probability of conversion of audiences targeted, AdTech is extremely valuable for brands and consumers, generating an all around more effective and rewarding digital experience.”