Coca-Cola Beverages Africa in Flintfox and Microsoft supply chain tie up

As part of a digital transformation project at its bottling plants, Coca-Cola Beverages Africa (CCBA) is collaborating with Flintfox and Microsoft.

This will help the company retire legacy solutions, better manage pricing and overcome existing challenges at all stages of the supply chain.

According to a press release: “Trade revenue management and the Flintfox RMx pricing engine provide CCBA with the ability to manage advanced pricing and promotions, reduce operating costs and monitor margins.”

“By extending the capability of Microsoft Dynamics 365 and integrating with existing e-commerce and sales force automation platforms, Flintfox will enable real-time hyper-speed pricing and help deliver accurate pricing across the supply chain.”

Coca-Cola Beverages Africa Chief Information Officer Joshua Motsuenyane says: “Because CCBA was born out of a merger of different companies, there are a number of infrastructure redundancies, supply duplications, and lines of accountability that were blurred.”

“We needed to perfect the overall business’ ability to operate as one and improve pricing transparency and visibility. Flintfox and Microsoft helped us strategise how to better manage advanced pricing, promotion management, and complex supply chain pricing, as well as provide a roadmap for the future.”

“This integration with Flintfox and Microsoft modernises the way we use technology across our entire IT landscape and allows us to completely retire legacy systems.”

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