Deichmann Group deploys Targomo location intelligence platform
European shoe retailer, Deichmann Group, has deployed Targomo technology in Germany.
The company, which has a presence in 30 countries with chains such as Deichmann, vanHaren and Rack Room Shoes, has selected AI powered location analytics platform TargomoLOOP for a pilot project supporting its site selection in Germany, where Deichmann operates more than 1,400 stores.
TargomoLOOP allows companies to more quickly and easily identify sites that are conveniently positioned for as many customers as possible.
The pilot will give Deichmann additional insights into its branch network and the advantages of digitally provided location-based retail analytics.
Another objective is to support forecasting of the revenue of potential locations and help analyse the profitability of existing sites. Targomo will analyse and bundle many of the variables that impact performance.
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