MarTech veteran John Straw joins Ve Global board of directors

John Straw has joined the board of e-commerce venture Ve Global as a Non Executive Director.

An early stage MarTech investor and founder of multiple technology startups, he brings over 30 years of experience in IT and marketing to Ve Global.

Straw currently serves as a Senior Advisor at McKinsey and Co. Prior to that, he was the Chairman of Thomas Cook’s Digital Advisory Board, where he led the travel brand’s digital transformation efforts.

Ve Global CEO Jack Wearne comments: “John’s extensive experience in the digital marketing space and impressive knowledge of tech innovation and development will make him an invaluable asset to the board.”

“We are committed to helping our customers deliver effortless online shopping experiences, and having targeted over 300 new customers by 2022, John’s appointment, and the wealth of expertise he will bring, couldn’t come at a better time.”

Straw adds: “Having started, sold, or been involved in four marketing technology businesses over the past 25 years, I know what makes a strong e-commerce solution.”

“Ve’s Digital Assistant is exactly that, and in joining the board I am confident in the business’ commitment to provide e-commerce managers with some incredibly powerful tools in customer experience, revenue optimisation and behavioural economics.”

He concludes: “The retail sector has experienced a fundamental shift in recent months, and there has never been a better time for retailers to invest in their e-commerce offer.”

“Ve Global’s product roadmap is a promising one, and I’m excited to be joining the businesses in such a transformative phase.”