Tiger of Sweden deploys Sitoo omnichannel retail tech

Fashion brand, Tiger of Sweden, has implemented an omnichannel solution from Sitoo across its store estate.

The company, which shares its IT department and PoS system with womenswear brand By Malene Birger, became increasingly frustrated with its legacy PC-based system.

It wanted to find a solution that would help it deliver unified commerce to its customers, whilst simplifying its IT architecture.

“Our previous system was cumbersome, incredibly clunky to use and not intuitive at all. Anyone using the old system always had to go through so many steps to do simple things,” says Rod Kilgour, CIO at Tiger of Sweden.

“For example, when we tried to increase our loyalty scheme membership, we had to leave one system, go into another, and it felt like there were about 50 different steps to do something that should just happen.”

As well as implementing its loyalty programme into its PoS solution, Tiger of Sweden also wanted to be able to integrate Salesforce Commerce Cloud, which it uses as its e-commerce platform.

Partnering with Sitoo, it has gone live across 38 stores in six different countries.

Kilgour comments: “In comparison with our previous PoS, the interface in Sitoo is so easy to use and the user experience is night and day compared with traditional systems.”

“Sitoo is fast to learn and it’s easy to pick up all of the functionality. It’s a totally different experience when you walk into a store without a cumbersome cash register. There’s no sign that you’re going to be sold something so it’s all about the customer experience.”