Walgreens looks to expand mobile reach and senior customer offerings

Walgreens has announced two startup challenges in collaboration with retail and consumer investment and innovation firm, True.

These will run until 25th June. Successful applicants will be asked to pitch to Walgreens.

Today we launch the @Walgreens Startup Challenge programme with two challenges. Firstly, we’re looking for tech-led businesses that can drive awareness of the Walgreens mobile app. Find out more & apply here. https://t.co/mMcpqlZDmk #marketing #innovation #startup pic.twitter.com/9AlLg8EvK2
— True. (@Truegloballive) June 2, 2021

The Mobile App Awareness Challenge involves the retailer looking for audience targeting solutions that will drive awareness of its mobile app services and content, to increase downloads and engagement.

In the Win Seniors to Omnichannel Challenge, meanwhile, Walgreens is encouraging applications from businesses that can support efforts to engage and boost conversion with the senior 65+ demographic.

Further info here.

Mike Tattersall, CCO at True, comments: “We’ve been working with Walgreens for a number of months now and are excited by the value we can provide – demonstrated neatly through the two innovation challenges we are launching today.”

“With extensive structural shifts in how consumers approach shopping for healthcare we believe we can be instrumental in providing tailored expertise and real impact for Walgreens.”