Nosto acquires user generated content venture Stackla
Retail personalisation startup Nosto, whose customers include Gymshark, Robert Dyas and The Conran Shop, has acquired Stackla, a user generated content platform.
Terms and conditions of the deal were not disclosed. It is Nosto’s first acquisition.
“As online shopping accelerates and we crave human connection, consumers increasingly seek the real and relevant user generated content (UGC) they trust to help them make purchasing decisions,” says Jim Lofgren, CEO at Nosto.
“At the same time, brands are struggling to create enough engaging and diverse content to deliver the types of authentic, personalised experiences consumers expect.”
“By pairing Stackla’s unrivalled UGC platform with our leading commerce experience platform, we can solve this problem for brands, giving them the ability to create more meaningful shopping experiences that drive results.”
“Our mission has been to help brands weave powerful customer stories throughout their marketing using authentic user-generated visuals,” adds Damien Mahoney, CEO and Co-founder at Stackla.
“By joining forces with Nosto, we aim to transform the way brands interact with shoppers, offering inspiration, building trust, shortening paths to purchase, and boosting sales.”
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