Alfi deploys advertising tech at Hammersmith Broadway Shopping Centre
Alfi has commenced operation of its digital advertising technology in kiosks located within London’s Hammersmith Broadway Shopping Centre.
It has signed a contract with the centre’s management firm, Lambert Smith Hampton (LSH).
Following deployment at Hammersmith Broadway, the pair have agreed to potentially expand Alfi’s AI SaaS platform to another 50 shopping centres/malls across the UK that are under LSH management.
“We are in the early stages of the transformation in the DOOH market that is expected to provide a significant revenue opportunity for us,” says Kevin Buchler, VP, UK Operations, Alfi.
“Our SaaS technology can significantly enhance the advertising performance of virtually every OOH screen currently installed worldwide.”
“This includes companies such as JC Decaux, Clear Channel, Lamar advertising, and even Global Media Entertainment located right here in London, whom we are actively engaged with.”
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