Tmall Global launches UK & Ireland Go Global 11.11 Pitch Fest

Alibaba Group’s Tmall Global cross-border e-commerce platform has announced the launch of the UK and Ireland edition of Go Global 11.11 Pitch Fest.

This follows on on from its Pitch Fest 2020 event in the US.

The initiative will provide an opportunity for small and medium-sized businesses to be fast tracked into Alibaba’s 11.11 Global Shopping Festival, which last year generated $74.1 billion in GMV.

Brands can register to pitch their products to an Alibaba panel. Selected entrants will be fast tracked and launched on Tmall Global via one of two routes: Tmall Global Flagship store or Tmall’s Overseas Fulfilment programme.

They will receive advice from Tmall Global, and their products will be featured on the marketplace during 11:11.

They will also feature in a livestreaming session hosted by the Tmall Global team in the lead up to and during 11.11. Brands will also be pitched to some of the most famous influencers in China for inclusion in their 11.11 livestreams.

“Given the dramatic shift to online shopping and the continued strong demand for British goods in China, a digital strategy and a China strategy are now essential to fuelling the recovery and growth of British businesses after this challenging year,” says David Lloyd, General Manager of UK, Nordics & The Netherlands, Alibaba Group.

“Yet research we conducted in late 2020, showed that just one in five British SMEs are planning to export in the next 12 months, and of those, only 7% include China as part of their export strategy.”

All brands that apply will receive a one to one consultation with a Tmall Global expert and a bespoke report with market data and consumer insights.

Deadline for submissions is 16th July, with the Pitch Fest taking place on 17th-31st July.