Alibaba targets US brands with Go Global 11.11 Pitch Fest

Alibaba Group’s Tmall Global B2C marketplace, has launched its first virtual pitch event aimed at helping US small and medium-sized businesses expand in China.

The Go Global 11.11 Pitch Fest, which will take place on 15th September, offers brands – including those without physical operations in China – an opportunity to have their products featured during Alibaba’s 11.11 Global Shopping Festival.

“US small and medium-sized businesses are facing challenges during this unprecedented time, but we know they are resilient and looking for growth opportunities,” says Tony Shan, Head of Tmall Global for the Americas.

“We hope to inspire and enable many small and medium-sized US brands to grow their business and broaden their customer base while also bringing more high-quality American products to consumers in China.”

Selected entrants will receive advice from Tmall Global, as well as marketing resources and consumer insights.

Brands will also be fast-tracked to launch on the platform under the Overseas Fulfilment programme, which offers the opportunity to test the waters and fine-tune go-to-market strategies before making a full fledged entry into China.

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