Gousto and Spotify match listening habits with dinner recommendations

Recipe box venture Gousto has partnered with Spotify on a new platform that will provide recipe recommendations based on the listening preferences of the latter’s users.

Shaun Pearce, Gousto’s Chief Technology Officer, says: “We focus on inspiring dinner time adventure through innovation, and this partnership with Spotify is an example of that.”

“Our recommendation engine uses intelligent algorithms to serve up recipe suggestions that are catered to our customers’ preferences.”

“By linking Spotify users’ music tastes and mood with our delicious recipes, the new platform will elevate Gousto customers’ cooking experience and provide even more recipe inspiration.”

When it comes to fish and chips vs pasta it’s almost impossible to pick a winner, but there’s got to be one tonight ⚽️

Drop your guess for the final score below, the first right result will win themselves a Gousto box 🏆 pic.twitter.com/kHAZJQMAE2
— Gousto (@goustocooking) July 11, 2021

Harnessing of data insight

Gousto lays claim to being the first recipe box provider to build an intelligent recommendation engine that suggests bespoke menus tailored to the individual customer.

It also recently launched a range of Spotify playlists which are specially curated to match the different recipe ranges on its weekly menu and can be accessed via a QR code on customers’ recipe cards.

To date, the Gousto Beats playlists have seen 576,000 unique listeners with almost three million minutes streamed.

Clare Beddow, Spotify UK/IE, Director of Sales, says: “Gousto customers and Spotify users alike expect a highly personalised experience and we’re excited to be able to take this to the next level through this new recommendation platform in collaboration>”

“With Gousto. music and food are so closely intertwined, and to offer delicious recipes that are perfectly matched to users’ musical taste is the next step in a journey of meaningful choice for both brands.”