Marks and Spencer expands Incubeta digital marketing tie up

Incubeta has expanded its UK partnership with Marks and Spencer to deliver its programmatic display and paid social channels.

In July 2019, Incubeta took charge of paid search across M&S Clothing, Home and Food in the UK, and four months later was appointed to deliver social and display advertising across 34 international markets.

Olivia O’Neill, Senior Paid Media Manager, Marks and Spencer, comments: “Since winning the search and international media accounts, they have done a fantastic job and are held in high regards internally.”

“Therefore we’re looking forwards to see the added value and efficiencies they can bring by consolidating to one agency across teams and markets for these channels to help us deliver our transformation goals of turbocharging our performance across M&S.com.”

We’re so excited to be sharing This vibrant new look for Incubeta! We really feel it represents the personality of the fun, diverse, bright, and exciting teams that make up the company! Read More Here: https://t.co/UfdQ7N2VLb pic.twitter.com/bDSYI30Nyl
— Incubeta (@IncubetaGlobal) April 12, 2021

Sally Laycock, CEO Incubeta UK, adds: “Over the years we have built a relationship based on trust and reciprocity that has seen Incubeta successfully grow M&S’ online presence.”

“The retailer’s plans to bolster the digital experience of its customers represents and matches our ethos to help businesses accelerate their growth, making this the perfect fit.”

“We will continue to drive the digital transformation of M&S by embracing emerging customer trends to inform strategy.”

“We’re excited to continue building on our joint venture for years to come by continuing to deliver successful and effective campaigns.”

Never the Same Again

As part of its Never the Same Again programme, M&S is redeveloping its Marble Arch store (one of its largest locations in London), with the upper floors being converted to office space.

It has also launched 46 flagship websites in new markets, expanding its online reach to over 100 countries.

The retailer’s bricks and mortar popularity has fallen sharply in recent years, while the coronavirus pandemic has seen many customers move online.