Casino Group pens tech deal with Accenture and Google Cloud

Casino Group has announced a digital strategy acceleration partnership with Accenture and Google Cloud.

The aim here is to enhance the retailer’s customer experience and operational capabilities through the development and implementation of data analytics, artificial intelligence and machine learning based solutions.

It is also looking to support the growth of its B2B activities, in particular RelevanC, the Group's retail media property, with technological and commercial back up from the partners.

🤝 @Groupe_Casino RelevanC @AccentureFrance et @GoogleCloud_FR conjuguent leurs expertises pour accélérer l’#innovation et les opportunités de croissance #AI #cloud #IT ensemble pour le future du #retail Plus d’infos ➡️ https://t.co/oZwBuP40Jp pic.twitter.com/mUVDvsKDHL
— Google Cloud France (@GoogleCloud_FR) July 6, 2021

“This alliance with two major technology players marks another important step in the deployment of the group's digital strategy,” says Jean-Charles Naouri, Chairman and CEO at Casino Group.

“It will enable us to accelerate two of the group's priorities: continuously improving our customer service through technological innovations such as AI applications, and accelerating the growth and value creation of our technological activities in data and software.”

"The pandemic has shifted consumers’ expectations and retailers’ businesses like never before. Cloud technologies, including secure infrastructure, data analytics, and AI/ML, coupled with training and skills programs, will be critical to help companies navigate these market changes,” says Thomas Kurian, CEO at Google Cloud.

“We’re delighted to work with Groupe Casino and RelevanC to contribute to their digitalisation and help drive growth opportunities for their brands and the entire retail industry.”