John Lewis and Sofology tap new Fat Llama rental as a service platform
Item rental marketplace Fat Llama is launching a new enterprise platform, allowing retail partners, including John Lewis and Sofology, to lend their products to customers.
During an eight week trial, Fat Llama Enterprise enabled John Lewis to sell out its entire rental inventory in the first 48 hours. The tie up allowed customers to rent the likes of bedside tables, beds, shelving units and cabinets.
The partnership with Sofology, meanwhile, for its Loop initiative, allows customers to rent the brand’s new Virtue range of sofas, armchairs and footstools.
Fat Llama Enterprise builds branded online shop fronts that sit within the retailer’s existing online presences and which list their items for rent.
The software handles the entire end-to-end customer journey, and can adapt to any customer service and logistics platform. It also includes Fat Llama’s verification system and ensures that all items for rent are fully insured.
Chaz Englander, Co-founder and CEO, Fat Llama, says: “The pandemic has forced companies to reevaluate what is important to their customers.”
“Increasingly young consumers are looking to reduce their carbon footprint, and they expect retailers to follow suit. Rental as a service is a step in the right direction.”
“Our platform allows our business partners to lend their products to customers with little to no technical and operational integration.”
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