E-commerce personalisation specialist Bluecore bags $125m on $1bn valuation

Retail marketing technology venture Bluecore has closed a $125 million Series E funding round led by existing investor Georgian.

This brings its total funding to more than $225 million and puts its valuation at $1 billion.

The company will use the cash to accelerate its e-commerce product development and investment in AI and analytics.

📣Have you heard the news? 🦄@Bluecore raised $125M in Series E funding to accelerate direct-to-consumer growth. Find out what this means for the company and the future of #eCommerce. https://t.co/EJNZnLdkab #OneBluecore #webinar #digitaltransformation pic.twitter.com/cwyBgzAWGR
— Bluecore (@Bluecore) August 6, 2021

“We’re in an era of personal commerce, where retailers are no longer competing solely with other brands; they’re competing with every other digital experience, too,” says Fayez Mohamood, CEO and Founder, Bluecore.

“As a result, shoppers expect the same level of 1:1 curation from retail brands that they’re getting from platforms like Netflix, Spotify and other exceptional experiences.”

“We’ve spent the past eight years building for this inevitable moment where all retailers are driving growth through e-commerce. Our role will always be to predict the industry’s shifts so we can guide retailers’ through ongoing transformation.”

“Bluecore has been building towards this current moment in commerce since Georgian first invested in 2015. It's incredible to see the firm's vision realiaed as online shopping has moved from an increasingly popular trend to the default mode of commerce for many people,” says Tyson Baber, Lead Investor at Georgian Partners.

“We're excited to be able to extend our investment and be part of Bluecore's ongoing and enduring success."