UK workforce technology startup Sona raises $2.2m

Sona has raised a $2.2 million pre-seed round as it looks to accelerate the development and adoption of its app for retail employees.

The was led by Speedinvest, with participation from angel investors including Andy Leaver from Notion Capital, Lorenzo Franzi from Flash Ventures and several partners from Novator Partners.

UK-based Sona says that its platform, which digitises such day to day tasks as shift and holiday booking, is currently being piloted in two national retail brands ahead of a full launch next month.

Markus Lang, Partner at Speedinvest, says: “When a world class team of repeat founders builds a well differentiated product in a huge, under digitised market, it’s a no brainer to partner with them.”

“We're beyond excited to be onboard and look forward to supporting them in building a category leader.”

Sona Co-founder Oli Johnson adds: “80% of us don’t work at desks, but technology for deskless workers only attracts 1% of all enterprise software investment. On top of that, the software that is available is for companies to manage their frontline workforces.”

“Hardly anything has been specifically designed to benefit the frontline. We started Sona because we want every frontline employee to feel valued and have more flexibility and control at work.”

He concludes: “We’ve seen first hand how the right technology can be a huge lever to achieve that.”

“We couldn’t be more grateful for the support we’ve had from an amazing group of investors, customers and team members who share our vision and our excitement for the opportunity that lies ahead.”

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Funding roundsStaff WriterWorkforce technology, Mobile retail, Sona, Startups, Funding rounds, SpeedinvestComment