Wyndham Hotels & Resorts expands Amazon Web Services relationship

Amazon Web Services is working with Wyndham Hotels & Resorts to upgrade its technology infrastructure and develop and deliver new guest services across its 21 brands, including Days Inn, La Quinta, Microtel, Ramada, Super 8, and Wyndham.

This is part of Wyndham’s multi-year digital transformation and investment in technology that aims to automate hotel reservations, support its franchisees by helping simplify operations, and enhance the guest experience across properties globally.

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Wyndham began working with AWS in 2018 when it was spun off from Wyndham Worldwide and needed to quickly stand up its own IT infrastructure.

It migrated its core reservation system, property management system, and data processing platform to AWS.

Expanding its presence in the cloud will now enable it to focus on growing its core hotel franchise business, while leveraging AWS’s infrastructure to help meet demand where it arises post-pandemic during the peak summer travel season.

For example, Wyndham will use AWS machine learning to optimise over 90,000 daily rate changes across its approximately 9,000 hotels to help maximise occupancy rates that vary according to factors such as location, weather, and time of year.

Wyndham franchisees will be able to identify and offer the best rates, discounts, and stay rules appropriate for the geographic market, brand, and specific hotel.

In addition, Wyndham will use AWS to develop new digital services for guests to automate check-in and leverage AWS partners to deliver customised offers during hotel stays, such as recommendations on local attractions, restaurants, and entertainment.

“We are excited to expand our strategic relationship with AW, to create one of a kind experiences for our guests and increase our operational efficiency on a global scale,” says Scott Strickland, Executive Vice President and Chief Information Officer, Wyndham Hotels & Resorts.

“By moving the majority of our workloads to the cloud, Wyndham was able to rapidly respond to the changing business conditions brought on by Covid-19, and now we’re positioned to scale our operations as different parts of the world begin to reopen.”

“The agility we have gained in moving to the cloud, thanks to AWS’s vast portfolio of cloud technologies, helps us expand our digital guest services and introduce new solutions and functionality for our franchisees in a matter of days rather than months.”