Alnatura announces Blue Yonder store technology tie up

Alnatura, an organic supermarket chain based in Germany, has implemented Blue Yonder’s space and floor planning solution.

The tech, which includes Blue Yonder’s Planogram Generator, allows Alnatura to build store specific planograms aligned with consumer needs, which helps reduce unnecessary inventory.

Founded in 1984, Alnatura operates 139 supermarkets in 65 cities across Germany.

It offers 6,000 products in its stores, including over 1,300 different organic foods produced under the Alnatura brand sold both in its organic markets and in 12,700 trading partner branches across Europe.

The grocer needed to drive more automation and increase efficiency for its stores, which each had different local shopper preferences and challenges with temporary stock-outs and space constraints. Enter Blue Yonder.

#Müsli ohne #Müll - Alnatura erweitert das #Mehrweg-Sortiment! Ab sofort sind viele #Bio-Zutaten für das #Lieblingsmüsli zu jeder Tageszeit ebenfalls im #Pfandglas erhältlich! Mehr Informationen zu unserer #Verpackungsreduzierung und den Testmärkten hier: https://t.co/YSofRRLSuv pic.twitter.com/ePjL5qBeqe
— Alnatura (@Alnatura) August 6, 2021

“We chose Blue Yonder because customer centricity is a key driver for our daily operation and business. With this solution, we have now established a process to support the local needs of shoppers while improving our planogram planning efficiency and increasing store adoption of planograms by 30%,” says Manuel Canella, Category Manager, Alnatura.

“We look forward to further expanding our relationship with Blue Yonder in the future as we continue to transform our stores and operations.”

Alnatura currently uses Blue Yonder’s category management solution for its stores and recently expanded its use to its wholesale business.

Now its B2B customers that sell Alnatura branded products have the same space and floor planning and planogramming capabilities to strategically place said products in their stores.