Hobbs taps OneStock tech for omnichannel experiences push

British luxury fashion brand, Hobbs, has partnered with OneStock, to deliver improved Click and Collect services and in-store and virtual appointments.

Using OneStock’s order management system, store associates can build Click and Collect orders, based on real-time inventory visibility of the most immediately available stock across its sales channels, whether that’s in the store itself, in a nearby store or concession or in its online warehouse or distribution centre.

Reason to feel joyful – we’ve 20% off selected lines!

Shop now: https://t.co/wDL4ukm0Ru pic.twitter.com/2fwKARg94Z
— Hobbs London (@Hobbs_London) August 12, 2021

Hobbs has also used the OMS to respond to a growing demand for one-to-one appointments amongst its customers, a trend that came out of post-lockdown buying behaviours.

Launched across all of its 59 UK stores, Hobbs now allows customers to book a personal shopping experience online and fill out a digital questionnaire to personalise their visit, detailing their clothing size, budget, style preferences and what they’re shopping for.

The brand has also rolled out the appointments service virtually. Orders are placed by the personal shopper and fulfilled to the customer’s home address.

Caraline Money, Group Retail Director – TFG Brands London, comments: “We strive to give all our customers a unique and exclusive shopping experience.”

“Working with OneStock has allowed us to ensure that we offer the best possible services for our customers by offering them personalised appointments, whether it's online or in-store, and Click & Collect delivery options.”

“OneStock understood our needs immediately and have been able to offer excellent advice throughout our collaboration.”