Avon México taps Perfect Corp. beauty technology

Perfect Corp., developer of the YouCam Makeup app, has partnered with Avon México.

Avon is an early adopter of Perfect Corp’s AI and AR tech within its digital shopping experience, providing virtual try-on and shade matching for a selection of Avon PowerStay products across foundations, eye makeup, and lip categories, as well as its Advanced Techniques hair colour collection.

The service is available to over 400,000 Avon representatives across the Mexican territory.

Here’s a look into how #AR, #AI, and an omni-channel strategy are at the forefront of the #beautytech revolution: https://t.co/ksSQwiAt57 pic.twitter.com/gCwbfNn2y9
— YouCamApps (@YouCamApps) June 23, 2021

“We are thrilled to partner with Avon Mexico to amplify their direct-to-consumer shopping experience with our AR and AI beauty tech,” says Alice Chang, Perfect Corp. Founder and CEO.

“By empowering the Avon sales force with this unique, interactive virtual try-on tool, we are able to deliver a more engaged and fulfilling consumer shopping experience, delivering an impactful personal touch to their online shopping journey.”

“When we talk about Avon, we consider the thousands of enthusiastic men and women, that have leadership and economic independence and that have made the growth of the business possible,” comments Mónica Domínguez, Digital Representative Experience Manager at Avon NoLA.

“To continue with this trend, Avon offers digital tools focused on boosting their sales and extending their reach to a more digital audience to generate more customers through both traditional business or social media.”