The use of artificial intelligence in online casinos

Artificial intelligence (AI) is a technology with diverse applications in several industries, including online gambling.

It is primarily used for cybersecurity, specifically for constant checking of cyber threats, inspecting servers and networks, and scanning for potential loopholes without interfering with casino gamblers while they’re playing.

Below, gambling industry expert Dominic Andreasson outlines the different applications of artificial intelligence and how it works with online casinos.

Applications of AI in online casinos

Here are the major applications of AI in virtual gambling:

Fraud checking and cheat prevention

In any type of game, there will always be those who try to exploit the system – and even more so with a game that involves real money. Virtual casinos use AI to keep honesty and fairness in their gameplay for all of their patrons and protect themselves from cyber swindlers.

This is because online casinos don't have the advantage of CCTVs or security staff that physical casinos have. To replace them, AI is used to monitor, record, and report any pattern of potentially fraudulent behaviour.

The program does this by creating a model of the transactions. It then compares them to what's happening on the website in real-time. If the AI detects anything unusual, it checks the transaction and prevents fraud from happening.

Identification of problem gamblers

Online casinos are supposed to promote responsible gambling as well. Problem gamblers refer to those who are addicted to gambling or close to forming an addiction.

To avoid this from happening, AI software has been developed to collect the personal data of every player and identify any behaviour of irresponsible gambling.

When they are identified, the online casino operators are notified, and the problematic players' accounts are restricted or closed for the casino's and the individual's protection.

Player’s data collection

An online casino’s marketing strategy might include using AI to track the betting of players who registered for an online account.

The AI software evaluates and analyses the preferences of the users so the casino can offer them appropriate services. It also gathers essential data to personalise offers and improve the customer’s overall experience.

In Sweden, casino companies have strictly implemented regulations on data privacy and security in compliance with the online gambling laws and legislations of the country. Many online casinos in Sweden, like Nya Casino, use AI to properly collect users’ data in accordance with these laws.

Customer support

Online casinos now have improved customer service because of the installation of live chatbots.

These bots are programmed to answer questions from players and act as a helpful support system, allowing the players to get quick and accurate answers. Chatbots are also designed to avoid the need for a customer support agent.

Swedish Big Data collection in online casinos

Sweden has been utilising AI to protect its top global casinos and Swedish online gamblers from cyber attacks.

To keep up with the country’s growth in the online gambling industry, online casinos collect data from their players and use them to improve and strengthen their services and security. Specifically, the collected data is used for:

1. Picking appropriate games for their customers

2. Studying the trends of their customers, including the duration of their play

3. Strengthening the security of both the casino and their online gamblers

4. Offering different methods of banking

5. Planning and budgeting

6. Identifying players’ demographics

7. Enhancing the customer's experience

8. Attracting customers

AI in land-based casinos

In the past, land-based casinos have been slow to adopt artificial intelligence due to the difficulty of collecting data on the behaviour of their gamblers.

Their current focus is to harness the analytical capabilities of this technology, enabling them to gather data and gauge their limitations efficiently.

When the customers' data is appropriately analysed, including travel details, land-based casinos can develop new strategies to attract customers.

Conclusion

With the huge budgets of online casinos in Sweden, the gambling industry was able to leverage AI

In turn, AI reduced online casinos' customer behaviour problems, improved marketing strategies and services, and helped grow the online gambling industry.

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