Shopify pilots integration of Checkout solution into gaming platform Roblox with larger launch set for 2025

Virtual gaming platform Roblox has its sights set firmly on the e-commerce space.

It has announced a global partnership with Shopify that will allow creators of Roblox experiences, including brands and retailers, to sell physical goods directly within the platform via Shopify’s checkout.

In a LinkedIn post, Harley Finkelstein, Shopify President, says: “It’s official: we are the first commerce integration partner on Roblox. This year we’re piloting integrating our world class Checkout into Roblox, with a larger launch coming in early 2025.”

“Soon, you’ll be able to shop physical products like clothing, accessories and collectables designed by your favourite creators and brands, all within Roblox, powered by Shopify. This means that developers, creators, and brands who are on Shopify can sell directly within their Roblox games.”

He added: “My favourite part is this is a brand new path to entrepreneurship for Roblox creators and a new path for Shopify brands to engage and sell to a massive audience of nearly 80 million daily, highly engaged Roblox users.”

“Together, we’re shaping the future of immersive commerce. This is the next iteration of what retail shopping experiences look like; and it’s powered by Shopify and the best converting checkout in the world.”

“More spaces to connect with fans means more opportunities to succeed as an entrepreneur, and that is what we are powering at Shopify.”

David Baszucki, Founder and CEO at Roblox, says: “When Erik Cassel and I founded Roblox in 2006, we were motivated by a question that still drives the company today: How do humans connect through play?”

“We’re optimistic that the technology we’re building will play a part in improving human connection. The engaging experiences that make up the Roblox ecosystem bring people together.”

“That has always been our goal. To get there, we will continue to focus on the four core growth vectors we set out at our direct listing in 2021: expanding around the world; making Roblox compelling for everyone; ensuring a broad range of use cases; and growing and improving our economy.”

2024 RTIH INNOVATION AWARDS

Immersive commerce is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.