Online wholesale platform Faire expands to New Zealand and additional European countries

Faire, an online wholesale platform which launched in the UK in 2021, is expanding into New Zealand and 14 additional countries across Europe, making its network of curated brands and business tools available to independent retailers across nearly 35 countries worldwide.

“Independent retailers are the heart of local economies around the world, and our mission has always been to help them thrive,” says Max Rhodes, Co-founder and CEO at Faire.

“This expansion doubles our reach across Europe and extends our community of retailers and brands into New Zealand - giving thousands more shop owners access to the products, tools, and support they need to grow. We’re proud to continue building a global network where local retail can flourish without borders.” 

The European expansion includes launches in Croatia, Cyprus, Estonia, Greece, Latvia, Lithuania, Malta, Slovakia, Slovenia, Bulgaria, Czech Republic, Hungary, Poland, and Romania.

Lithuania-based home and accessories brand, Linen Tales, joined the platform in 2019 to reach retailers in new markets. “Faire has helped us reach retailers across the world and their customers love our linen home textiles. New retailers discover us through the platform every week, place their first orders easily, and often come back for more,” says Linen Tales founder, Boris Symulevic.

Since then, they’ve achieved over $3 million in order volume and are stocked in nearly 2,000 retailers through the platform.

The addition of New Zealand also builds on Faire’s performance in Australia, where the company launched in 2022. Since then, the platform has enabled more than 170,000 orders for 4,000 Australian brands, and over 10,000 Australian retailers are transacting on it.

2025 RTIH INNOVATION AWARDS

Online retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.