Reviews and CX insights venture Feefo buys competitor Reevoo

Customer reviews and insights platform, Feefo, has acquired rival business Reevoo.

Financial terms of the deal were not disclosed.

Feefo was founded in 2010 with offices in London and Petersfield. Reevoo launched in 2005 and is based in London.

The two companies currently support 4,000 brands globally, including Kia, BA Holidays, Saga Group, Expedia and Currys PC World.

With existing operations in the UK, USA and Australia, the acquisition will support Feefo’s overseas expansion strategy.

A further investment in technology will, meanwhile, see the company double its software development team to 65 over the next six to twelve months.

Feefo CEO Tony Wheble will lead the combined company as group CEO.

He says: “We are delighted to be welcoming the Reevoo team and their impressive list of enterprise clients into the enlarged group.”

“The two businesses have complimentary client lists and share a common set of values, most notably where authentic verified customer feedback and real data integrity are at the core of what we do.”

He adds: “The enlarged business intends to invest further in its technology and talent base.”

“Future product innovation will continue to focus on the provision of valuable data driven insight to our respective clients, using powerful software tools and AI driven analytics.” 

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