Best Buy joins Criteo retail media ecosystem
Best Buy has signed on to Criteo’s retail media platform.
Advertisers can use the cross retailer, self-service offering to reach BestBuy.com and BestBuy.ca shoppers in the US and Canada, via sponsored products.
"The full range of tech products and services that we provide to customers have helped us build relationships with them that extend well before and after they use their technology," says Frank Crowson, Chief Marketing Officer at Best Buy.
"First-party data helps us enhance the customer experience both in stores and on BestBuy.com. By joining Criteo's retail media platform, we'll be able to better serve our customers with relevant content we know they're looking for when shopping online."
"Having worked together since 2015, we've seen Best Buy continuously evolve to meet the needs of their customers and create a uniquely loyal base of shoppers," says Geoffroy Martin, EVP and General Manager, Growth Portfolio at Criteo.
"Brands and agencies see tremendous value in reaching Best Buy customers and, as part of our retail media ecosystem, advertisers have access to the most flexible tools for delivering a relevant experience."
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