Chelsea F.C. taps Fiserv Clover tech for cashless push

English Premier League club Chelsea F.C. has deployed Fiserv’s Clover platform.

More than 200 Clover PoS devices and handheld Clover Flex devices have been rolled out to enable contact free purchases at stadium food and beverage outlets, and for match day programmes, museum entrance and stadium tours.

“The implementation of Clover devices at Stamford Bridge is the next step in our progression toward a completely cashless experience,” says Guy Laurence, Chief Executive at Chelsea Football Club.

“The speed and convenience with which Clover can enable payments will help transform both the fan experience and our retail operations, while also enhancing the efficiency of our treasury processes as it eliminates tedious tasks such as coin counting.”

Make sure don't miss any of tonight's action! 🔵

All the details on how to watch on the 5th Stand. ⤵️
— Chelsea FC (@ChelseaFC) August 4, 2021

Clover enables customers to pay using a debit or credit card or via Apple Pay, Google Pay or Samsung Pay, with the option of receiving digital receipts.

“With many payments within the Chelsea complex already made electronically, the move to a cashless environment reflects how people prefer to pay today,” says John Gibbons, Executive Vice President and Head of EMEA at Fiserv.

“Clover is helping businesses reboot smarter, safer and stronger as it facilitates the digital and contactless payment options people will look for as they engage in daily activities post-pandemic.”