Asda Rewards loyalty app pilot underway at select stores
Asda is testing out a new loyalty app called Asda Rewards for staff at 16 of its stores in the West Midlands and West Yorkshire.
As first reported by Retail Week, the focus is on providing customers with ‘pounds not points’ rewards.
Staff will be able to download the app and use it to build cash rewards in a pot each time they buy a “star product” or complete “in-app missions”.
Innovation store
The trial is part of the grocery giant’s test and learn strategy, which is also in play at the Asda Stevenage innovation store.
Customers can now create a personalised gift card after a new piece of technology launched last month.
The option is only available at this store and is one of a number of test and learn trials currently live at the location.
Shoppers can use the kiosk to take a selfie or upload a picture, select a background design and write a personalised message before taking it to the till to activate.
The cards are available in denominations of between £5 and £500, with the whole process taking less than two minutes to complete.
There are 12 designs for customers to choose from, allowing the cards to be personalised for birthdays and special occasions. Once the balance has been spent, they can also be topped up and reused in-store.
Asda says that it is the first of the big four UK supermarkets to trial this technology, with customers in Stevenage being encouraged to give their feedback.
Anastasia Pitsillos, Project Manager at Asda’s Stevenage Tech Store, comments: “Customers in Stevenage have really embraced new technology and have helped us to test new ideas and learn from a series of trials over the last 18 months.”
“We’re really excited to be able to bring another new offer to Stevenage and hope that the option to personalise Asda gift cards will help to make occasions that little bit more special.”
“We continue to find new and exciting ways to enhance the shopping experience for our customers, be it using technology to make their trip quick and convenient, or giving them the option to create a thoughtful present through personalisation.”
