Amazon One expands beyond retail stores with AXS tie up

Amazon’s biometric scanner for retail, the Amazon One palm reader, is for the first time expanding beyond the e-commerce giant’s own stores. 

“As we approach the first anniversary of the launch of Amazon One later this month, I’m excited to share that it’s now available as an option to enter Denver, Colorado’s Red Rocks Amphitheatre,” says Dilip Kumar, Vice President, Physical Retail and Technology.

“Amazon One will be offered by Amazon at the venue, where AXS, a leading digital ticketing company, will deploy standalone ticketing pedestals including Amazon One.”

“This means, upon enrolling their AXS Mobile ID with Amazon One, fans now have the option to simply scan their palm to enter concerts and events much faster and easier than before.”

When a ticket holder is ready to enter the amphitheatre using their palm, there is a designated entry line where Amazon One is enabled. When they hover their palm over the Amazon One device, a unique palm signature is built by computer vision technology. 

“We are proud to work with Amazon to continue shaping the future of ticketing through cutting edge innovation,” says Bryan Perez, CEO at AXS. 

“We are also excited to bring Amazon One to our clients and the industry at a time when there is a need for fast, convenient, and contactless ticketing solutions. At AXS, we are continually deploying new technologies to develop secure and smarter ticketing offerings that improve the fan experience before, during, and after events.”

Amazon One is also now available at more than 60 locations Stateside at select Amazon Go, Whole Foods Market, Amazon Books, Amazon 4-star, Amazon Fresh, and Amazon Pop Up stores.