Cooler Screens hits digital cooler aisle screens milestone
Digital in-store retail media company, Cooler Screens, has announced the installation of more than 10,000 of its smart screens, generating over 77 million monthly views, a 200+% increase since June.
The venture, which uses interactive digital displays to replace the glass doors in store cooler aisles, is now in 700 retail locations across 30 US markets.
“We’re bringing the qualities of online shopping that people love - choice, transparency, ease, and personal relevance - into bricks and mortar stores to significantly enhance the consumer experience,” says Arsen Avakian, Cooler Screens CEO and Co-founder.
“What started out as an idea for a new type of cooler door has turned into 10,000 screens and tens of millions of views in national retail chains, while also expanding beyond the cooler aisle into stunning end cap displays.”
“We’re excited to hit this milestone and look forward to bringing consumers, brands, and retailers even more screens in the coming months.”
The company says that, in one recent campaign, a major soft drink brand increased brand awareness and sales in a competitive category through targeted advertisements on its screens.
This included: Outpacing brand sales trends within their category by 15 points; Increasing brand sales 6.4 points faster in stores with Cooler Screens than those without.
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