Kroger and Instacart launch Kroger Delivery Now in US
Instacart has partnered with Kroger to launch a Q-commerce offering called Kroger Delivery Now.
By using Kroger’s network of more than 2,700 stores, this focuses on delivery (within 30 minutes) of food and household staples via the likes of Kroger, Ralphs, Fred Meyer, King Soopers, Fry’s, Mariano’s, and Smith’s.
“Kroger Delivery Now is a differentiated solution in the e-commerce industry, not just the grocery sector,” says Rodney McMullen, Kroger’s Chairman and CEO.
“Our new service provides customers with one more way to shop with us and addresses the importance of convenience and immediacy.”
“Operationally, this service reaches up to 50 million households and it’s an expansion of our thriving e-commerce model that demonstrates strategic interplay among our assets, expansive store network, supply chain, and dedicated fulfilment centres and fleet, joined by Instacart’s unrivalled fulfilment model and last mile technology to provide our customers with anything, anytime, anywhere without compromise”
He adds: “Last year, Kroger achieved more than $10 billion in e-commerce sales, and we’re committed to doubling both our digital sales and profitability rate by the end of 2023 and expect Kroger Delivery Now will help us reach that target.”
“Increased demand for rapid delivery”
Instacart has also unveiled the Convenience Hub on its Marketplace offering, giving customers in nearly every major US city the ability to shop from various convenience retailers 24 hours a day, seven days a week with free priority delivery in as fast as 30 minutes for Instacart Express members on orders over $10.
“We continue to see increased demand for rapid delivery, with nearly 20% of customers selecting priority delivery at checkout today,” the company says in an online post.
‘Through the Convenience Hub, we’re combining the speed customers need with access to an unparalleled selection of convenience retailers – including Kroger Delivery Now.”
“Convenience Hub includes an extensive assortment of tens of thousands of fresh foods, pantry staples, alcohol, snacks, and prepared meals – all available for delivery up to 24 hours a day.”
