Buy It Direct Group appoints Laura Robertson as customer loyalty head

Laura Robertson has joined online retailer Buy It Direct Group to head up customer loyalty. 

Robertson previously worked at N Brown Group, where she held the position of Head of Trading and CRM.

Buy It Direct Group’s brands include AppliancesDirect, Outdoor Living, furniture123 and better bathrooms.

CEO Nick Glynne said in a LinkedIn post: “Retention has been a neglected part of our business and now that we are covering so many product categories for the home and for businesses, we have more opportunities for customers and clients to return and buy from us again.”

Her added: “As we head towards £500 million revenue, improving our customer offering is a key priority. This is part of our transformational programme to become one of the UK's leading brands in online retail.”

“Laura will be building her team over the next few months so plenty of career opportunities ahead for our existing staff and for new people to join Buy It Direct.”

New warehouse

Earlier this year, Buy It Direct Group signed a deal for a new warehouse - a 525,000 sq ft facility at EMDC, near East Midlands Airport. 

“At 18 metres high, this well-spec'd building will give us nearly 90,000 extra pallet spaces for some of our appliances, bathroom products and furniture,” Glynne commented.

“The location is perfect for us as its is near our Mansfield warehouse which means our existing ops team can manage the new site. We also now have an ideal base to ramp up our two man delivery network.”

“We're managing the project ourselves and have ordered all the kit needed for our fit-out so we can start despatching by the end of the summer.”

Glynne concluded: “Due to our growth forecast, this shed will be full within four years but in the meantime, at least for the next three years, we will have excess space to offer a pick, pack and despatch service to third parties, ideally for oversized goods.”