Emplifi acquires livestream video platform Go Instore
Unified customer experience platform venture, Emplifi, has announced the acquisition of Go Instore, a UK-based live streaming video startup that enables in-store experiences online.
Financial terms of the deal were not disclosed.
“We are thrilled to welcome Go Instore into the Emplifi family with their outstanding people, platform, culture and fantastic customers,” says Emplifi CEO Mark Zablan.
“This acquisition marks another important milestone on our journey towards being the CX platform of choice for brands who want to give their customers great experiences at every touchpoint on their journey.”
“We’re excited to start helping brands connect and convert consumers more quickly and directly through the power of livestream video and social media.”
“We are incredibly excited to join forces with Emplifi to deliver even more powerful shopping experiences across our clients’ websites and social channels,” says André Hordagoda, Co-Founder, Go Instore.
Go Instore has more than 100 clients, including Currys, Marks & Spencer, Pandora, Signet Jewellers, Samsung, and HP.
