Supply chain technology startup Flieber nabs Series A funding

US-based startup Flieber has raised $12 million in a Series A round to continue developing its online inventory optimisation platform.

This was co-led by GGV Capital and Monashees. It brings Flieber’s total funding to $20 million since launching in 2019.

Flieber says that it is democratising supply chain operations for marketplace sellers, so that anyone can not only sell products online, but also have efficient operations that allow for a lower investment and higher margins.

Marketplaces have given everyone access to a revolutionary sales platform. And Amazon has taken it to the next level through the addition of a state-of-the-art fulfilment network.

Everything from the moment that the product is available in inventory to the moment that it is delivered to the final client runs smoothly, with robots and other breakthrough technologies supporting every action.

The problem, according to Flieber, is that everything outside of Amazon is antiquated, disconnected, and not technological. Companies are trying to solve specific problems, such as freight forwarding, trucking, and fulfilment. But the end-to-end supply chain continues to be disconnected. 

Flieber's process connects suppliers, inspection companies, freight forwarders, trucking companies, 3PLs, and online marketplaces. 

Its system adds intelligence and gives full visibility from purchase to inventory. And its team coordinates the activities and follows closely every step of the way.