Ren’s Pets selects Emarsys as sales surge amid Covid outbreak
Canadian pet supply retailer Ren’s Pets is saying goodbye to Oracle Bronto, and hello to omnichannel customer engagement platform Emarsys.
With consumers stuck at home due to the Covid pandemic, Ren’s Pets saw a huge investment in pets and related items. And it has opened seven stores a year – with 38 by the end of 2021 – to meet demand.
As a result, it had reached a point at which its customer outreach systems were no longer suited to the tailored communications that the brand desired for its customers.
Its decision to move to Emarsys was also influenced by the pending “end of life” of Oracle Bronto, one of several tools in Ren’s Pets legacy MarTech stack.
Rather than opting for multiple single-channel providers, Emarsys has been selected as a means of consolidating email outreach, cross-channel communications, personalisation elements, and the loyalty programme – Ren’s Rewards – into a single platform.
The de-siloing of customer data onto a single platform will ensure that successful email outreach can be disseminated across other channels such as social, where Ren’s Pets has reports success via platforms like Tik Tok.
“The pandemic has proven to us that consumers will shop around. They’re smarter and more perceptive than ever before when it comes to value for money,” comments Larissa Wasyliw, VP of E-commerce and Marketing at Ren’s Pets.
“Ren’s Rewards is the engine that drives our business – if it performs, the rest of the business does too, and that means that we can’t afford to keep still when it comes to keeping our customers appreciated and engaged.”
She concludes: “Our customers shop on a four to six week food cycle, so we have to produce the heartfelt communications and genuine value-for-money offerings that can fill that gap. Emarsys gives us the clarity and the agency to do that faster than ever before.”
