Carrefour expands gift card partnership with Blackhawk Network

Blackhawk Network has announced a deal with Carrefour Group to manage its branded third-party gift card programme across France, Belgium, Poland, Italy, Spain, Romania, Argentina and Brazil. 

Carrefour will offer gift cards from a range of international and local brands, including high street retailers and gaming and entertainment providers such as iTunes, Google Play, Sony, Nintendo, Zalando and Ikea.

Blackhawk Network will be delivering the branded gift card programme as a fully managed service across all eight regions, including supply chain, operations and customer service.  

Laurent Baert, Global Director Carrefour Media/CRM & Branded Gift Cards, says: “Having worked with Blackhawk Network for over 11 years, we are thrilled to be extending our partnership with the leader in gift card distribution.”

“Its best-in-class service will allow us to have a unified physical and digital, gift card programme across our regions. Not only does this enable us to focus on growth, but we will also become a pioneer in innovation and design trends with our brands partners.”

“This collaboration is a step forward in our ambition to constantly address our customer needs with the best services." 

Brett Narlinger, Head of Global Commerce at Blackhawk Network, comments: “This is a significant expansion of one of our core partnerships and we’re excited to be working with Carrefour to build on a sensational gift card programme fit for the future. There is no doubt the demand for gift cards is growing.”

“In fact, our latest research revealed that one in four shoppers purchased a physical or digital gift card for themselves in the last year.”

“With our fully managed service, the aim is to drive global revenue, deliver best in class solutions and enhance the retail experience for Carrefour’s customers across all of its markets.”