Sifter technology powers Walmart Shop By Diet tool

Walmart has launched a new consumer shopping tool, Shop By Diet, which helps in-store or online shoppers with allergies or dietary constraints determine what to purchase via a website or QR code.

Consumers with a sesame allergy or are on the DASH or Paleo diet can now scan any food product to confirm if it fits within their dietary limitations. 

The tool is powered by Sifter technology and rolls out this week.

Walmart customers will be able to discover and shop for foods based on allergens such as nuts or dairy; medical diets such as diabetes and heart health; and dozens of lifestyle diets, from vegan to keto to kosher.

They can also use the tool to sort through products based on responsible practices like grass-fed, or find products that won’t interact with medications.

“Partnering with Walmart to support customer wellness is exciting for everyone at Sifter," says Andrew Parkinson, Co-founder, Sifter.

"Sifter’s passion is to make healthy eating easy for everyone. Walmart’s Shop by Diet tool will help millions of its customers better manage their health through diet and nutrition."