SAMURAI chooses Brightpearl retail operating platform

DTC sports brand SAMURAI has deployed Brightpearl’s retail operations system.

Brightpearl’s Automation Engines means the e-commerce retailer will have its orders, inventory, warehouse and fulfilment processes streamlined and automated, while plug and play integrations with third party apps make it easy to sync with SAMURAI’s existing Shopify setup.

“Our implementation of Brightpearl has been instrumental in moving into the new frontier of SAMURAI; working in sync with our new Shopify platforms and giving us the base to keep developing as we grow,” says Simeon Bird, Chief Technology Officer at SAMURAI.

“Tools like Demand Planner and the Automation Engine give us all we need to scale efficiently for many years to come.” 

Justin Press, SVP Customer Success at Brightpearl, comments “In an ever evolving marketplace where consumer expectations are higher than ever, brands need a truly flexible retail operating platform that allows them to rapidly curate a changing roster of the best tech to fit their needs.”

“Brightpearl is it, and we’re thrilled that SAMURAI is the latest top brand to join us for that very reason.”

“With Brightpearl on its team, it’s fair to say it now has the perfect kit, both on and off the playing field, and we’re excited to help them hit a home run when it comes to DTC growth.”