Is Walmart prepping a push into the metaverse?
Walmart is looking to enter the metaverse via the creation of its own cryptocurrency and a collection of non-fungible tokens, or NFTs.
According to a CNBC report, the big box retailer filed several new trademarks last month that indicate its intent to make and sell virtual goods. Whilst a separate filing reveals plans to offer users a virtual currency, as well as NFTs.
Walmart didn't respond to our request for comment.
Fake news
A video did the rounds on social media earlier this month, supposedly showing “how Walmart envisions shopping in the metaverse.”
Responses were not positive, with people mocking the clunky visuals and utter naffness of the whole endeavour.
In Walmart’s defence, however, the video was four years old. A quick Google search revealed that a digital agency made the clip for the retailer to impress influencers at SXSW 2017.
We’ll leave it up to you to decide what that says about social media and the heavily hyped metaverse space in 2022. We couldn’t possibly comment.
