McDonald's Germany deploys Targomo tech for site selection
McDonald's has enlisted Targomo as its new partner for expansion planning in Germany.
The fast food giant is using the TargomoLOOP platform to plan new restaurant locations in the country..
"In the future, TargomoLOOP will make it much easier for us to evaluate new restaurant locations in terms of the relevant catchment area," says Andreas Weber, Head of Real Estate at McDonald's Germany.
"The sound data basis and the intuitive interface were decisive factors in favour of a decision for deploying the platform.”
Niklas Gossel, Head of Enterprise Sales at Targomo, comments: "Our analytics platform is designed to provide brands of large branch networks with a reliable data driven decision making basis.”
“Locations contribute decisively to value creation but are also associated with high investments. We can use our technology to significantly reduce risks of bad decisions and strengthen the value creation of physical locations."
McDonald's serves approximately 1.6 million guests a day in around 1,450 restaurants in Germany.
