THG Ingenuity and Contentsquare agree digital customer experiences tie up
E-commerce platform THG Ingenuity has announced a new partnership with digital experience analytics venture Contentsquare.
THG Ingenuity powers the online direct-to-consumer services of both THG’s own brands – such as Myprotein and Lookfantastic – and third party clients like Nestle, Elemis and Homebase.
With the addition of Contentsquare, its offering will now include such digital experience analytics as customer journey analysis and zone-based heatmaps.
“One of our core strengths is helping brands connect the dots between what customers are doing online and the experiences they receive,” says Gilad Zubery, Executive Vice President, Global Business Development & Partnerships at Contentsquare, which last year raised $500 in Series E funding.
“We’re excited to be working with THG Ingenuity on tightening the relationship between the brands they service and their respective consumers, enhancing the customer insights they can access, and future-proofing their overall CX strategy in an ever changing e-commerce landscape.”
John Gallemore, CEO of THG Ingenuity, comments: “Our goal is to consistently enhance the THG Ingenuity offering, and ultimately the experience we offer to millions of customers across the globe.”
“Strategic, third-party partnerships play a key role, so this collaboration represents another exciting step in that journey. We look forward to integrating Contentsquare into our core e-commerce platform, which will drive further value for the brands we power and grow internationally.”
