Pro-Direct Sport picks One iota as mobile apps partner
Pro-Direct Sport has partnered with One iota to launch the first native mobile shopper apps for its football, running, basketball, rugby, tennis, and cricket brands.
Having seen significant growth in consumers moving from shopping on desktop to tablet and mobile, Pro-Direct Sport will be working with One iota on iOS and Android apps.
Mike Noble, Pro:Direct's Head of PMO & Customer Marketing, says: “The app is an important component in our customer engagement strategy.”
“We are confident and have high expectations that this collaboration will put us in a great place to serve our customers with personalised content, help us to launch new and exciting products with our brand partners and continually evolve and improve the customer experience.”
“Given One iota’s years of expertise in this sector they were an obvious choice as a partner and we are very much looking forward to working with them in the coming years."
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