Best Buy announces new Best Buy Ads business
Consumer electronics retailer Best Buy has launched an in-house media company called Best Buy Ads with the aim of connecting brands and shoppers.
A press release notes: “We interact with our customers three billion times a year - in our stores, in their homes, and online.”
“These relationships last longer and run deeper than most. Knowing our customers on this level means we can help other brands cut through the clutter with advertising that won’t waste our customers’ time.”
“With Best Buy Ads, we can show more of what interests our customers, when it interests them, and even help them save money.”
“Whether a brand sells products at Best Buy or offers complementary products and solutions our customers need, we can help them reach their audience on our own channels (think BestBuy.com or in-store) and on external sites with a broad portfolio of offerings.”
The release concludes: “We have spent the past few years building a business that can analyse the data from our customer relationships and recommend relevant ways to connect with customers based on cutting edge data science and analytics. It’s an innovative approach to advertising, in line with the innovative tech we sell.”
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