Fashion tech startup InHaus bags £300,000 in funding

InHaus, a startup which which uses technology and automation to help online fashion retailers create product videos, has received £300,000 in funding to support team growth and commercialise its software.

A major investor in the funding round was Solid Bond Capital following an introduction through the Exchange programme which supports early stage tech businesses.

InHaus was founded by stylist, Isabella Sumner, and fashion photographer, Till Janz, who noticed that there was a gap in the market for a simple way for retailers to make impactful product videos.

The company has been a member of the Exchange programme for the past six months, during which time the founders have received support from a network of expert partners and like minded entrepreneurs on the scheme to continue the development of the company.

InHaus says that its software provides a low cost solution which removes many of the complexities of video creation for retailers, who will take their own videos of products using smartphones and then upload the raw footage to an automised, cloud-based editing programme.

Sumner says: “By enabling online retailers to easily create product videos for all their items, we can support them in boosting sales and customer satisfaction.”

“Fashion items tend to only have photos featured on the page, but video is much more persuasive. With our recent funding success, we are excited to increase access to quality product video creation so more retailers, both large and small, can enjoy the benefits it brings.”

Shaz Sulaman, Founder, Solid Bond Capital, comments: “We are pleased to be able to back the team at InHaus as part of this funding round.”

“High quality video production, at scale, is a significant challenge for retailers and the product the InHaus team is building will help retailers increase conversions, reduce returns, and provide a better experience for consumers.”

“The team at Solid Bond Capital were impressed with how fit for purpose the product is for retailers which clearly comes from the founder’s deep sector expertise. We look forward to continuing to support the founders as they venture to make product videos standard with the fashion industry.”

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