Delivery Hero offers new AdTech solutions in CitrusAd tie up
Delivery Hero has rolled out a new suite of self-service advertising tools for quick commerce partners, in collaboration with CitrusAd.
The move enables FMCG partners to participate in ‘Real-Time Bidding’ to promote their products across the former’s on-demand delivery apps.
Milena Lazarevska, Global VP Quick Commerce at Delivery Hero, says: “We are committed to offering the gold standard of advertising solutions for our quick commerce partners.”
“Brands will now have the opportunity to build a loyal fan base from scratch on our platform, starting with brand awareness and continuing all the way up to the final sale.”
The new solutions enable partners to select different buying models, including ‘Cost-per-click, via a self-service platform, and watch their results in real-time.
According to Delivery Hero, early internal data from campaigns in APAC & MENA shows that these offerings can provide a minimum of 300% return on investment for partners, increasing to over 1,000% for select campaigns in some markets, such as Singapore, Kuwait and Saudi Arabia.
The AdTech solutions are currently available in nine countries: Singapore, Thailand, Malaysia, the Philippines, Saudi Arabia, Kuwait, United Arab Emirates, Oman, and Iraq.
Over the coming year, Delivery Hero aims to extend this to more than 40 of the countries in which it offers quick commerce services.
