Target switches on CitrusAd retail media platform
Target’s Roundel offshoot has integrated with CitrusAd’s retail media platform, making it easier for advertisers to connect with its digital audience.
From May, brands will have the ability to launch and manage their Target Product Ad campaigns via CitrusAd’s self-serve platform or enlist the support of the company’s managed services team.
Brad Moran, CEO and Founder, CitrusAd, announced the deployment on Linkedin.
“Target Product Ads can be activated quickly on our platform, going live on Target.com and on the Target app within 24-48 hours,” he says.
“Additionally, it provides robust, real-time reporting dashboards giving advertisers full transparency of the performance and analytics of their media at a product SKU level.”
Wowcher
Last week, we reported that e-commerce marketplace, Wowcher, had gone live with CitrusAd’s tech.
George Oborne, Director of Innovation at Wowcher, commented: “We are always looking for new ways to develop and enhance our product offerings and our site functionality, and ultimately to deliver the very best experience for our customers.”
“We now have a retail media platform that will be much easier to manage.”
“The system delivers less time-intensive processes, which relieves some of our internal resources, while our merchants experience an interactive system that gives them more involvement in their campaigns and improves their overall engagement with Wowcher.”
“CitrusAd offered a highly interactive product, and has provided hands-on technical support throughout the integration. We’ve been really impressed.”
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