Trinny London enlists Excellent Zephyr and Patchworks for NetSuite project
D2C beauty brand, Trinny London, says that it has modernised its business operations and in turn enhanced its customer experience with the help of digital agency Excellent Zephyr and the Patchworks (iPaas) platform.
Originally conceived as a digital first business, Trinny London now sells its products in-store through the British department stores Fenwick and Harvey Nichols, and has just announced its first permanent retail presence in the US at Saks Fifth Avenue.
It implemented NetSuite’s solution to optimise its back end operations.
“With a growing product portfolio and multiple sales channels we needed to have real-time visibility across the entire operation, accessible from anywhere at any time,” comments Taher Khaliq, Chief Technology Officer at Trinny London.
“As the UK faces a cost of living crisis and impeding financial challenges, the ability to streamline our operations and make strategic business decisions at speed and with agility is vital to our growth.”
However, due to multiple project complications the company looked for additional support and Excellent Zephyr was selected to provide expertise and advice to get the project live.
Having evaluated Trinny London’s technical requirements, it prepared a cutover plan and provided the brand with consultants, technical resources and project management to achieve a successful go live.
Khaliq adds: "Prior to Excellent Zephyr's involvement the project had been running for 10 months with no sight of completion.”
“When Excellent Zephyr got hands on, they spent time learning about elements of our business, how we work and what the issues had been to date. Working around us and our processes, they then took ownership of the NetSuite implementation and got us live within three months of taking the lead.”
In order to seamlessly connect the software to Trinny London’s existing technology stack, Excellent Zephyr enlisted the support of Patchworks.
Ady Collins, Chief Operation Officer at Patchworks, says: “The challenge that many retailers currently face is having an existing, diverse and established tech stack, that struggles to connect and provide strategic data insights.”
“We’re thrilled to have been able to seamlessly connect Trinny London’s software, allowing them to make informed decisions and improve overall business performance, based on data across the entire business. We’re excited to see the results over the coming months.”
Ian Moore, Head of Services at Excellent Zephyr, says “We’re delighted to be working with such an innovative, fast growth and disruptive brand like Trinny London.”
“Their integrated NetSuite solution can scale to support their ambitious business operations so that they can overcome any challenges head on and can continue to grow their business with confidence.”
