Neal’s Yard Remedies taps Lightspeed Commerce omnichannel retail technology

Lightspeed Commerce reports that British health and beauty brand, Neal’s Yard Remedies, has implemented its X-series PoS technology.

Lightspeed has partnered with the company across its 44 UK stores and online offering, implementing its Marketing & Loyalty technology, powered by Marsello and GiftUp.

Neal’s Yard Remedies sought a single view of its customers and a single view of its products, Lightspeed API has allowed them to do just that by building a PIM (Product Information Management) system.

Marketing & Loyalty has boosted its knowledge about where, when, and how its customers purchase goods.

By adopting Lightspeed Payments, Neal’s Yard Remedies has one provider for PoS and payments.

Adrian Valeriano, SVP & MD EMEA, Lightspeed, says: “Having a customer like Neal’s Yard is a testament to the robustness and flexibility of our platform. Lightspeed has the breadth and depth of functionality to support a company that sells across multiple channels and stores.”

“As Lightspeed aims to attract more multi-site retailers, wins like Neal’s Yard highlight our technology, its functionality, flexibility, customisation, and support that meet all the needs of large multi-channel businesses.”

“Having such a large customer use Lightspeed payments technology confirms the trust, efficiency, and security in our payments offering, things that we pride ourselves on.”

Paul Stephens, Head of Data & Technology, Neal’s Yard Remedies, says:  “By choosing Lightspeed we were able to ensure that not only did we have the ability for omnichannel loyalty across our different selling channels, but we could also ensure that our retail staff had an easy to use PoS system.”

“We were also able to build up our customer data set; the guys in the back office have a very simple platform to maintain and there’s a very rich API data set for us to use”

“We want to provide an omnichannel experience for our customers; that means when they go to our stores or shop online, they get to use the same loyalty and gift voucher schemes, and we were not able to do that with our previous PoS provider; it was slowing us down”

Omnichannel retailStaff WriterLightspeed Commerce, Neal’s Yard Remedies, PoS technology, Omnichannel retail, Retail technology, PIM solutions, Payments, Loyalty, Online retailComment