Practical ways to boost your e-commerce conversion rates

It is no secret that e-commerce stores enjoyed a boom period during the pandemic. While most physical shops were forced to close during the lockdown, online stores saw a significant increase in sales.

This period contributed to accelerated growth in the e-commerce industry, not just here but in many countries worldwide. But, now that business has returned to normal, keeping hold of the gains made during the pandemic has become harder for individual stores.

The demand for online shopping saw many stores open during the pandemic, leading to increased competition for existing e-retailers now that the need to shop online has eased.

As an online store owner, you may wonder what you can do to boost your sales and help improve your conversion rates. The following tips will inspire the practical ways that you can achieve this.

Assess current performance

Assessing your website's current performance and analysing your conversion rates is essential and should be the first thing you do. Many factors may be at play, all of which contribute to your conversion rates not being as high as you would like.

So, carefully combing through your website's stats to gain insights into its performance is crucial. Assessing which pages get the most views, which have the highest bounce rates, and at which point you commonly lose site visitors is essential.

Piecing together a picture of your e-commerce store's performance should help reduce the number of abandoned shopping baskets you experience.

Improve user experience

Once you have a clear picture of what is happening with your online store, you will be in a better position to make any changes that are required. Focusing on the user experience (UX) is vital for every website but is especially important when you are working on boosting your conversion rates.

Monitoring how easy (or difficult) it is for site visitors to navigate their way around your online store, as well as how simple the checkout process is, can provide insights that enable you to improve the UX of your website.

The easier visitors can use your site and find what they are looking for; the more likely your conversion rates will improve.

Update your website

Updating your website to ensure all the content is relevant, up-to-date, and works correctly is essential.

Working on improving aspects of your website, such as your product listings or product images, can make a vast difference to your conversion rates.

Simple changes such as this can help to improve the shopping experience for your site visitors and encourage them to make a purchase. Using a digital marketing agency is a great way to maximise the performance of your e-commerce website.

The agency will be able to suggest changes that will improve the appeal of your website to your target market, leading to more page views and higher conversion rates.

So, as well as making some changes alone, getting some professional help with your digital marketing could make a significant difference to your conversion rates.