SHEIN enlists Treet for fashion resale platform launch

Chinese fast fashion giant, SHEIN, has announced the launch of SHEIN Exchange, an online peer-to-peer resale destination.

The firm says that, over the past years, through community created Facebook groups and social platforms, its customers have communicated an interest in buying and selling previously owned SHEIN products without the high platform fees that they are usually required to pay.

Available via the SHEIN app, a pilot version of SHEIN Exchange is currently available in the US.

“We believe that it is our responsibility to build a future of fashion that is equitable for all, while also accelerating solutions to reduce textile waste,'' says Adam Whinston, Global Head of ESG at SHEIN.

"The goal of SHEIN Exchange is to make resale just as easy and convenient as buying something brand new, while also igniting a cultural movement of circularity within our own community.”

“We're calling on our community to mobilise and keep previously owned clothing in circulation for as long as possible. By harnessing the reach and the influence of our growing community, we believe that shopping resale can become the new normal in our industry."

Plans are afoot to expand to other markets next year. SHEIN Exchange was created in partnership with resale technology platform Treet.

Resale marketplacesStaff WriterSHEIN, Fast fashion, Resale platforms, Green retail, Mobile retail, China, Social media, TreetComment