Flipkart teams with eDAO to launch shopping experience in the metaverse

Flipkart has launched a metaverse offering for consumers to more interactively discover and shop new products on its app.

The Walmart backed Indian e-commerce giant has partnered with eDAO, a Polygon incubated firm, to roll-out Flipverse.

This is in the pilot stage and will be available on Flipkart’s newly launched platform, FireDrops.

Brands including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, Himalaya, and Butterfly India will be participating in the first edition.

Phase one of Flipverse is an Android only experience, and will be live for a week.

Naren Ravula, VP and Head, Product Strategy and Deployment, Flipkart Labs, says: “The future growth of e-commerce will be influenced by the immersive technologies of today, and the metaverse is one of the significant revolutions in this arena with immense potential.”

“The launch of Flipverse will continue to have an impact on innovative industries like e-commerce and enhance the customer experience while delivering a gamified and an immersive shopping experience, especially in light of the adoption of the metaverse and web3 platforms by multiple brands in India.”

“By providing customers with access to their preferred brands, offers, SuperCoins, and digital collectibles, we are aiming to improve their shopping experiences in a virtual and immersive setting.”

Sandeep Nailwal, Co-Founder, Polygon, comments: “While we have only just begun to scratch the surface of what's possible in the metaverse, we see e-commerce as one of the killer use cases.”

“Combining top brands with Flipkart's e-commerce expertise in a virtual environment stands to revolutionise online retail as we know it. Flipverse will be a vibrant, visible expression of the metaverse, and I'm proud that this activation is taking place on Polygon.”

Anand Venkateswaran, CEO at eDAO, says; “A metaverse must enable a tangible connection for consumers with brands and creators. It must function as a portal to new experiences and engagement loops.”

“With partners like GuardianLink and Surreal Events, Flipverse does all this in just its first iteration. Flipverse can unlock much value over time, but for Diwali, we simply optimised for delight. Bringing creative and technical heft to Flipkart’s vision is a privilege for eDAO.”

MetaverseStaff WriterFlipkart, Metaverse, Immersive experiences, Flipverse, Mobile retail, FireDrops, eDAO, Omnichannel retail, E-commerce, PolygonComment